Why is the ordinary so cheap
WHY IS THE ORDINARY SO CHEAP? | REVIEW & ROUTINE
hi everyone welcome back to my channel
in today's video I am going to be
talking about a skincare brand called
the ordinary these are an affordable
brand which have recently come to light
they've been around for a while the bio
company DCM and I want to investigate
them because they're so cheap I have
been using
escape artists I've been using a number
of their skincare products for a couple
of months now and I love them so I asked
them simply why are they so cheap I also
did some research online to help you
understand why they're so cheap and for
my understanding too because I want this
video to be accurate and down to the
appointment first of all if you are new
to my channel please remember to hit the
subscriber and I get the belt on for
notifications for when I upload new
videos I'm going to get straight into it
so yesterday I sent DCM a message on
Instagram to ask them the simple
question of why they are so cheap and
I'm going to talk through their message
and kind of explain each point okay so
I'll put the message up on the screen
this is what I said to them I said hey
I'm curious as I've been using the
ordinary products for a few months now
and I love them why are they so cheap
their response was very complex I think
I understand what they mean by their
response some of the words I'm not going
to be able to actually pronounce but
from what I understand is their main
focus on each of their products is the
chemicals inside the products a lot of
companies spend thousands and thousands
and millions on branding marketing
packaging and the ordinary do not for
example if you see this right here
it's very simple and plain which makes
the product a lot cheaper to make and
sell so they used one of the products as
an example I cannot pronounce this right
I've been trying all afternoon so I'm
just going to say a product example of
this cost under $10 per kilogram and to
the cost of materials for this product
is under $1 per item so they focus in on
the ingredients inside the product which
makes it a lot cheaper to put together
and sell to us on to the packaging and
branding they keep everything very
simplistic it's very plain and simple it
has how to use and the ingredients on
and that is it even when it comes to
their glass bottle products with
it's very simple and put together
because all it has is how to use and the
ingredients and a simple branding on the
front and the back they range from
skincare to they range from different
things such as skincare solutions serums
and even things like foundation so they
don't stop at just one product but
although their main most famous product
is the peeling solution this is what
brought my attention to the brand
because I heard it's really good for
acne scarring and clearing up any dead
skin on your face so when I went to buy
this I saw how cheap this was which made
me buy a lot more they they don't put
thousands of pounds into marketing which
costs a lot of companies millions every
year as I just said earlier such as
billboards brand campaigns and that kind
of thing obviously no brand can start
with zero money they are a off chain
brown from the company DCM so when I did
some research online to see if there's
any more points I could make because
else this video would be so sure and I
really wanted to get right in there and
find out why this company is so cheap
had a look on many forums I watched
other YouTube videos just just kind of
get an understanding on what is one
what's going on so so the first point
that was made on a lot of the forums was
that the ordinary focus their products
on active ingredients only I had to look
into this as I wasn't sure what that
meant so for example the active
ingredient in this product would be the
retinol and in this is retinol and then
a couple of an ingredients and that is
it so what I assume they do is buy the
product active ingredients in bulk and
then it costs a lot less to put out and
to sell and then other items like that
oils literally have the oil and then one
of our ingredient in so it's really
cheap to combine and sell because there
are literally no other ingredients in
their items whereas a lot of like brands
do just chuck together a lot of things
in one item even though they don't need
it so by focusing in simply on what the
brand needs in each item it makes it a
lot cheaper for the company itself and
then on again to marketing a lot of big
selling skincare and makeup brands but
lot of money into marketing brand
campaigns on Instagram and things like
that
advertisements and all of that costs
brands and companies a lot of money too
out there because that is the whole
point they want to reach thousands of
people so that people come and buy the
products whereas the ordinary do not do
that they have literally no marketing
when it comes to their company it's all
just based off the fact that they
already have one big company and then
it's quite of mouth from there they also
don't do things like anti-aging and
things that like market to singular
people so all their products are for
anyone and everyone and they don't have
any selling points which makes the brand
are really different I think because a
lot of things say like anti-aging or
like dry skin or combination skin
whereas these legit just say what they
are on the front of the item and that is
it
so where do all the costs go literally
all of the costs for the brand and the
company goes into the item itself the
ingredient testing and product testing
for the companies in their factories and
cosmetic labs this also includes
producing the items - I have to say one
thing I really like about this brand is
how simple it is so the fact that this
is one of the reasons why they are so
affordable it's actually quite like
funny to me because I think the simple
packaging drew me and more because it
looked more it looks more professional
in like clinical which is literally a
reason I started buying their items so
if you're wondering what items I use to
keep my skin clear and ready for
anything
I'm going to talk through now each item
that I use how often I use it and my
skincare routine so every morning
without fail I will use their
moisturiser and their Buffett
I call it Buffett but it is spelt like
Buffet but I'm not sure what like is
going on with that
so this is a serum and then this is just
the book standard moisturizer but it is
the best it sinks into the skin it's not
Joey and you can buy makeup on top of it
which is something that I think is
really important when it comes to
moisturizer and then the serum it's also
really good I use both of these before
and after makeup and makeup removal
after those have dried and if I'm
wearing makeup that day I will use their
primer which is really good again sinks
into the skin but doesn't make your
makeup run or make it feel like it's
gonna fall off your face because they
aren't for
any type of skin they're just for anyone
and everyone they don't actually have a
specific like this is for this type of
person skin which i think is really good
because they've marketed their product
for everybody it is the high adherence
blurring surface smoother and primer and
it is really good it does blur the pores
and I love using it coming now into my
evening routine some of these products I
use every day and some of them I use
once a week so the one I use every day
is the vitamin C suspension this is
really good for uneven skin and then
signs of aging so it's really good for
like wrinkles and kind of like slowing
that down making you feel a little bit
younger making your skin feel a lot
healthier because it gets rid of all
that dead crap off your face I found
this item was really good for like my
city skincare routine because it got rid
of all the dead rubbish in my pores and
it feels amazing after you've had this
on the next day I remember the first
time I used it thinking and then my
wants a weekers so I've got the peeling
solution and the retinol this is the 5%
one so it's quite strong if you are new
to the ordinary I would suggest the one
that's a little bit lower than this I
think it's either the 2.5 or 3% I can't
quite remember but I will link every
product that I talked about today down
below I've also got lots of skincare
routines on my youtube channel before
and on my Instagram too so this one here
I use once a week because it targets
dead skin again and it's kind of like
gets rid of everything that is not meant
to be there so this is for like textural
issues so I have quite blotchy patchy
skin and this really helps even that
back out as you can see I mean natural
lighting right now no lights above me or
anything like that so you can see my
skin I'll also do a close-up of my face
for you in a second and then onto the
peeling solution this is the bright red
famous product that I think everybody
knows about it is incredible it's
something that like when you first put
on you do not expect it to do what it
does
so you apply to your face like a face
mask and leave it off up to 15 minutes
the first time you use it they do
recommend you only apply it for 10
minutes I just went for wammy I don't
know why it didn't do anything to my
skin but if you have sensitive skin I
would be careful when using
their chemical solutions because they
are quite strong and new to the face but
if you're young you should be okay but I
don't want to put things out there in
case anyone gets hurt or anything like
that
so this came up not professional so this
is the peeling solution I use this once
a week in fact I'm going to be using it
this evening some of the products you
should only use in the evening because
it protects your skin from the vitamin D
the Sun if anyone didn't get that so it
can make you get sunburned quite easily
so some of them do have on the side
preferably use in the PM so you have an
AM and PM routine and it says it on the
box is to help you with that
so this targets luck buster tune and I
will put what that means here because I
need to do some research on that and
that is my whole skincare routine and
that is why DCM and the ordinary are so
cheap and affordable if you want to buy
the items I spoke about today I'll link
them down below I hope you enjoyed
today's video and if you did give it a
thumbs up and I'll see you again soon
okay
