In my opinion the most important trend in the construction industry is BIM,
which stands for "building information modeling". And, in short, this describes that
before you build in reality, you first build in virtual reality, and this means
that all the mistakes you potentially could make in real life, you eradicate
in the planning process.
In my view, digitalization will have the following effects: If you integrate
planning, production, and delivery on the construction site, combined with
just-in-time logistics and lean processes on the construction site, you will
realize plenty of efficiencies in between the steps in the value chain.
This will lead to significantly less cost for the customers and faster
delivery times. So, bigger customer benefits.
When companies work on digitalization, they should always keep in mind
what the benefit for the customer is. So, it's not about
digitalization per se. You should always keep in mind what's in it for the customer
and what's in it for you. It also involves quite a bit of experimenting.
It's a new journey that you embark on; not every initiative will succeed.
So, start multiple initiatives. The ones that succeed, make them bigger. The ones
that fail, fail them fast. Hire the talent that you need, and "ring-fence" it