elephants are in trouble we lose about
100 elephants every day some 30,000
elephants each year to poaching they're
still stores around the world they're
selling ivory trinkets we are looking at
the extinction of a species simply
because we have the sense that it is a
wonderful gift to give or the social
status that this elephant ivory penis
will give you well the survey was a
survey of the five largest consuming
countries so China Philippines Thailand
Vietnam in the United States and most of
the the ivory most of the poached ivory
lines up in either Asia or the u.s. one
of the major ways that we're going to
make a difference is by lessening the
social status of ivory gift-giving you
want to make purchasing ivory and owning
ivory socially unacceptable if we can
begin to alter attitudes about how
people think about ivory that it isn't
the perfect gift that it doesn't impart
happiness or a sense of well-being that
it doesn't indicate social status then
you can begin to suppress that demand
you don't want to buy ivory you think
it's socially unacceptable you then have
a responsibility to tell your friends
that becomes your opportunity to educate
people and explain to them why they
should not buy ivory if something
doesn't happen quickly we could be the
generation that loses elephants
you