Why is a client brief important
What to Expect from a Client Brief
hi my name is Maria walls I'm the
program manager for a Bachelor of media
design here at media design school in
Auckland
today I'm going to talk to you about
what it's like to receive a brief from a
client a client brief is when a client
or an outside person comes to us and
says we'd really like to create a
product or service but we're not quite
sure how to do it and we know that you
guys can brand it up and make it happen
but we'd like to talk to you about it so
a client brief as a connection a
conversation between the industry client
and us as the creative team one of the
most important things is to think about
who the client is so what I'm looking
for is a high profile who are you what
do you want the second thing that I'm
interested in is what is the product or
service that you are trying to sell and
can I please have some information on it
I also would like to know about the key
characteristics what are the special
factors in your product or service that
you're offering and you'd like us to
accentuate the next thing that I'd
really like to know is how has your
product or service being behaving in the
marketplace is it a popular thing or is
it somewhat unpopular and can we help
another really important piece of
information that we really need to know
is who are we talking to when we make
from this product or service come to
life is the 15 year old is it an
eighteen year old we need to think about
who it is we're talking to because we're
going to talk to these people in really
different ways obviously addressing an
80 year old with something online it's
not necessarily going to be very
effective
however talking old school to a young
person sorry to separate us are they
legal or ethical constraints around the
product or service that the client is
trying to sell is this an an r18 product
for example and how much money is there
a budget for this project is there no
budget and also what's the time frame as
of a year as the month is it a week I'm
also going to ask the client what is the
appeal with this product we call this
the pitch
what's the the most important factor in
this product and finally as they're
supporting information that we need to
know about that will help the consumer
to understand that product or service
and that's all you need to know about
receiving a briefing
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